This cool brief was all about getting part of your 5 a day. Our objective was to brand our smoothie range through market research to appeal to our target audience. My range was based on 7-18 year olds. Although my range took a more fun, less sophisticated and ultimately more playful approach I feel that I maximised my target audience potential by creating a brand name that was approachable for the higher age range and but playful and fun enough for the lower target market age bracket thus enabling maximum market protential.
These are my final visuals. The logo was produced hand rendered and scanned in at 300 dpi, later tweeking and adding some part vector to complete the transition. A simple hue and saturation change gave a quick on the fly example of how different flavour combinations could look. This is a perfect way to show a client who doesn’t like your colour palette a wide range of different variations without the leg work.
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